As a Walmart seller, it is important to be aware of the rules and regulations set by the retail giant. Walmart has a strict policy when it comes to the behavior and conduct of its sellers.

Walmart’s Seller Performance Standards are based on five crucial performance metrics that sellers must adhere to. These metrics include the Cancellation Rate, On-Time Delivery Rate (OTD), Refund Rate, Valid Tracking Rate (VTR), and Seller Response Rate. To maintain a high level of performance, sellers must ensure that they meet these metrics and adhere to Walmart’s guidelines and policies. Failure to meet these standards may result in the suspension of the seller’s account or other penalties. Therefore, it is essential for sellers to monitor these metrics and take necessary steps to maintain their performance levels. By doing so, sellers can ensure that they remain in good standing with Walmart and provide a positive experience for their customers.

Any violation of these policies can result in the suspension of your seller account, which can lead to a significant loss in revenue. In this article, we will discuss 8 reasons that can get your Walmart seller account suspended.

Reason 1: Selling Counterfeit Products

Counterfeit products are fake products that are sold under the guise of a well-known brand. This is a serious offense and can lead to the suspension of your seller account. Walmart has a zero-tolerance policy for the sale of counterfeit products. To avoid any issues, make sure that you only sell products that are genuine and from a legitimate source.

Reason 2: Selling Restricted Products

Walmart has a list of products that are restricted from sale on its platform. These products include firearms, tobacco, and prescription drugs, among others. If you sell any of these products without proper authorization, your account will be suspended. Make sure that you check the list of restricted products before listing any product on Walmart.

Reason 3: Poor Customer Feedback

Customer feedback is crucial for any seller on Walmart. Negative feedback can result in the suspension of your seller account. To avoid this, make sure that you provide excellent customer service and promptly address any issues or concerns raised by customers. Also, ensure that you respond to customer messages and inquiries in a timely and professional manner.

Reason 4: Violation of Walmart’s Intellectual Property Policy

Walmart has a strict intellectual property policy that prohibits sellers from infringing on the rights of others. If you violate this policy by using copyrighted images or selling counterfeit products, your account will be suspended. To avoid any issues, make sure that you have the necessary rights and permissions to use any images or trademarks on your product listings.

Reason 5: Listing Inaccurate Product Information

Accurate product information is essential for any successful e-commerce business. If you list inaccurate information about your products, your account may be suspended. Make sure that you provide accurate descriptions, images, and pricing information for all your products. Also, ensure that you update any changes to your product information promptly.

Reason 6: Late Shipment of Orders

Late shipment of orders is a significant issue for customers and can lead to the suspension of your account. Make sure that you ship orders promptly and provide customers with tracking information. Also, ensure that you communicate any delays or issues that may arise during the shipping process.

Reason 7: High Order Defect Rate

An order defect rate (ODR) is the percentage of orders that result in a negative customer experience. A high ODR can lead to the suspension of your seller account. To avoid this, make sure that you provide excellent customer service, accurately describe your products, and promptly ship orders.

Reason 8: Selling Prohibited Products

Walmart has a list of prohibited products that cannot be sold on its platform. These products include weapons, illegal drugs, and adult content, among others. If you sell any of these products, your account will be suspended. Make sure that you review the list of prohibited products before listing any product on Walmart.

Conclusion

As a Walmart seller, it is essential to adhere to the policies and guidelines set by the retail giant. Failure to do so can result in the suspension of your seller account, which can be detrimental to your business. By following the tips outlined in this article, you can avoid any issues and ensure the success of your business on Walmart.